South Africa’s newest airline LIFT continues its trajectory of innovation with the launch of LIFT Premium. With this offering launched in 2021, passengers can enjoy an elevated flying experience that has been designed for business travellers and frequent flyers alike. 

“We’ve taken the offering you’ve come to know from LIFT, even one step further to bring you superior class, comfort and care,” says LIFT CEO and co-founder Jonathan Ayache. “Consider it everything LIFT, just more.”

As a customer-focused airline, LIFT Premium was designed in response to customers’ requests for a differentiated and more premium offering. The first three rows of LIFT’s spacious Airbus 320s have been reconfigured to create a Premium section, with special attention to detail, space and convenience.

Onboard, LIFT Premium travellers can expect industry-leading legroom, wider seating and reclining chairs. Each middle seat has also been converted into an additional tray table, guaranteeing travellers a window or aisle seat for optimum space and comfort. 

Premium travellers will also enjoy unlimited flight changes, priority boarding, fast-tracked security, priority customer support, a dedicated check-in area and lounge access. 

“From the customer service and check-in to the onboard catering and care, we want our passengers to have a seamless and memorable experience. Get ready to really stretch out and enjoy the view from 30 000 feet,” adds Ayache. 

Premium flyers will also enjoy superb catering options once COVID regulations allow in-flight service offering again.